Objectives
Generate advanced research in new business models, platform models, service models, generation of intangible products and their monetisation models, developed from Artificial Intelligence (AI), Internet of Things (IoT), Big Data, Robotic Process Automation (RPA)... anticipating the future needs of companies through the integration of the academic and business world; developing a policy of practical and applied training, aimed at students of the University of Zaragoza in aspects that allow reinforcing and modernising the current study plans, working in areas as changing as those mentioned AI, IoT, Big Data, RPA..., based on collaboration with other large companies, and fostering cooperation between the University of Zaragoza and Integra Strategy and Technology, favouring the creation of an open ecosystem of innovation and promoting the transfer of the knowledge generated to society.